5 Comments
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Alaka Rao's avatar

Would love to hear your thoughts on work culture television, Evie magazine, and the "trad wife" cultural movement, to the extent that you think there really is one. Love your work, I hope the Substacks keep coming!

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brinnae's avatar

I love if books could kill!

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Ayurda's avatar

I didn't know the Ordinary was vegan! which, you're right, makes their egg marketing campaign even more interesting!!

eggs are also feel like a politically salient topic right now, which I find very interesting for a beauty brand to dive into!

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Jess B.'s avatar

I found The Ordinary’s stunt to be really…odd. I didn’t understand why they were relevant to the conversation about inflation & food. It just felt like an attention grab.

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Charlotte Palermino's avatar

They’re all about accessible prices — leveraging eggs which, arguably, are the most talked about cost of good. Ties back to that mission but as you said, with a vehicle that got our attention!

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